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HTML

Hyper Text Markup Language, also known as HTML, is a markup language designed specifically for document exchange. Being conceived in the early 90s, HTML has grown and matured into the world wide web that we know today.

Lots of things have changed since the 90s. That's why it's incredibly important for web designers to stay on top of changing web standards and new technologies. Brushing up on the latest web standards not only helps us create clean, easy to manage web sites, but it also helps you, the client, rank higher above the competition. This will help in your businesses growths and create the web presence that your company needs.

Depreciated HTML

With web technologies changing everyday, it was inevitable that certain ways of creating web sites would become obsolete. These changes in the language were not only brought on by newer technologies, but by search engines as well. Effectively creating a new industry, Search Engine Optimization helps small businesses get noticed.

The World Wide Web Consortium (W3C) was created in 1994 to set a standard for the world wide web. You can visit their site here: http://www.w3.org/

Why is using standard compliant HTML important?

There are many reasons why it's important to write within a standard. Some of these reasons are incredibly important to your web site's productivity.

1. Search Engine Ranking
   

   Most search engines, such as Google, search through a web site's HTML and text content and base the order on how well the site is made and how important it is to what the individual is searching for. With more and more competition, it is up to the designer to make sure a web site can fully utilize the content that is contained within the site.

2. Longevity
   

   There are new versions of web browsers released every couple of months. Most web browsers use standards to display how a web site should look. While most support depreciated code, it is unsure as to how long these obsolete pieces of code will be supported.